Characteristics Paper - 1273 Words

Characteristics Paper Bonnie Garcia, University of Phoenix/PSYCH 535 October 25, 2010 Dr. Terry Scott Characteristics Paper Introduction The United States is a land with a diversified culture. The reason for this diversification of culture is the fact that the country alone is home for people of all cultures. Therefore, the United States is often referred to as the â€Å"Melting Pot†. Being the land of the free, America is one of those countries where people from different backgrounds are able to practice their cultures and religion freely. One such group of people living in the United States is the African Americans that are a significant proportion of the country’s population. This paper is aimed at discussing the history of the†¦show more content†¦Religion African Americans â€Å"live in the moment† using recurring yearly religious beliefs to as a foundation of a religious lifestyle. â€Å"The cultural interaction for African Americans within this circular time sense provides an organizing framework for their cultural psychology and has helped developed their identity in America† (Jones 2002). African Americans began to organize their own religious ceremonial services secretly in the slave quarters. They would use gestures, code words, and communication not apparent to the Caucasian people. The believers were summoned to the slave quarters where they open heartedly shared beliefs with evangelical Christianity, cultural rhythms, and beautiful singing. As time passed, the spirituals, with strong beliefs of religious deliverance and freedom from slavery, progressed and prospered. African American preachers believed that God had called them to speak his Word, cultured their chanted sermons†, or cadenced, chanted way of extemporaneous preaching. â€Å"Part church, part psychological refuge, and part organizing point for occasional acts of outright rebellion these meetings provided one of the few ways for enslaved African Americans to express and enact their hopes for a better future† (Nat Turner 1831). Today African American church leaders appreciate the magnitude ofShow MoreRelatedCharacteristics And Quality Of A Paper1062 Words   |  5 PagesChoosing the right paper is more complex and it requires more work than just picking any expensive sheet and keeping your fingers crossed. To choose the right paper, you should not choose one based on the highest quality available, or the most expensive one. Instead, you should choose your paper based on the paper size options, durability, finishing, color, the paper weight, price, availability, opacity, and brightness. To choose between the function and quality of a paper is not very easy. It isRead MoreTrait, Behavioral, And Contingency Models1126 Words   |  5 Pages Trait, Behavioral, and Contingency Models Barakat Mohammed Jamal Al Gazali Al Ain University of Science and Technology Questions 1- What is Trait Model? What are its characteristics? 2- What is Behavioral Model? What are its characteristics? 3- What is Contingency Model? What are its characteristics? Introduction The concept of leadership doesn’t have a universal definition. The way we explain it and comprehend it varies from one culture to another, one region to another, one family to anotherRead MoreDisc Profile960 Words   |  4 PagesDiSC Profile Paper Ronald Mobley Indiana Wesleyan University BISO ADM201 Principles of Self-Management October 10, 2010 Michelle Hammond, Professor Introduction To the DiSC Profile System The DiSC profile system is a specialized profile assessment system. It is designed to provide takers with a clue into which personality category they fall. Each characteristic is carefully laid out to determine which profile best suits you. In brief, the profile consists of four categoriesRead MoreThe Results Support The Hypothesis That People From Individualistic Cultures857 Words   |  4 Pagesthis study supported the trait perspective because the â€Å"cultural similarities were more prominent than cultural differences. Support for cultural psychology perspectives was more mixed, and there was some indication that lower consistency is more characteristic of East Asian cultures such as Japan than collectivistic cultures more generally† (pg. 751) The results of the study showed that there were more similarities between cultures in cross-role trait consistency and adjustment so that it supportedRead MoreAfrican American Characteristics Paper2550 Words   |  11 PagesAfrica n Americans as the culturally diverse group we will focus on. The subjects in this paper will be African American history, family characteristics, parenting practices, language, and religion. Also, the primary characteristics of African Americans and how those characteristics impact their experience as a subculture in American Society will be a topic. The last topic will be the implications of the characteristics for psychological theories and practices. History African Americans are the descendantsRead MoreHow I Learned From The Class Writings1418 Words   |  6 Pageswhen writing about subjects I enjoy, so when the Justice was brought up as the main topic of the papers that we would be writing over the semester I was less then pleased. Now that my misgivings as a writer and my distain for the overall subject matter are out in the open, let’s get back to the subject at hand. What have I learned in EN100 or more specifically, what have I learned from each of the papers I wrote on justice and from the in class writings? I’ll start off with the in class writings. IRead MoreApplication Of Flexible All Graphite Paper Based Field Effect Transistor For Motion Detection Using Strain Sensing1603 Words   |  7 PagesAll Graphite Paper based Field Effect Transistor for motion detection using strain sensing Srinivasulu Kanaparthi, Sushmee Badhulika* Department of Electrical Engineering, Indian Institute of Technology Hyderabad, Hyderabad, 502285, India. *Corresponding author: E-mail: sbadh@iith.ac.in; Telephone: 040-23018443; Fax: 04023016032 Abstract Here we report the fabrication of a flexible all carbon field effect transistor (FET) using a low cost, recyclable and biodegradable cellulose paper as both substrateRead MoreMy Strengths And Weaknesses Of Writing823 Words   |  4 Pagesnecessary for all assignments whether writing papers or submitting power point presentations. I will provide a summary of all feedback received from my instructor in Weeks one, two, and four from my individual assignments. I will present my strengths and weaknesses in writing and provide a detailed plan for refining areas where improvements need for improvement. Summary for Weeks One, Two, and Four Individual Assignments. Comments on the content of my papers were active. The feedback received for weekRead MoreCharacteristics And Characteristics Of Wood1725 Words   |  7 PagesINTRODUCTION Throughout history, the unique characteristics and comparative abundance of wood havemade it a natural material for homes and other structures, furniture, tools, vehicles, anddecorative objects. Today, for the same reasons, wood is prized for a multitude of uses(Miller 1999). Wood is made up of cells of varying shapes and sizes (Panshinand Dezeeuw1980). Variations in the characteristics of those cells make woods heavy or light,stiff or flexible, and hard or soft (miller 1999). KnowledgeRead MoreChapter 11221 Words   |  5 Pagesthe word they uses to comprehend. Paper 2 Final Chapter five made the reader continually stop to recap the information they had consumed. Contemplate is a better word to describe the tone of the chapter. Think about these words when reading the following sentence: boatful, physically dirty, lazy, quarrelsome, revengeful, superstitious, and unreliable. Banaji and Greenwald showed readers the question â€Å"would you say that even one of those traits is characteristic of all your friends,† and applied

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Macbeth and the Witches Essay - 1011 Words

Macbeth: The Witches’ Responsibility for Macbeth’s Actions The three witches that are introduced at the beginning of the play are responsible for the introduction of the ideas that caused Duncan’s death and Macbeth’s destruction but not for Macbeth’s actions themselves. They recount to Macbeth three prophecies; that Macbeth will be: 1) Thane of Cawdor, 2) Thane of Glamis, and 3) King. Macbeth welcomes the ideas spawned from the witches’ prophecies, which is what triggered the spiral of events in this story. Macbeth eventually followed through with killing King Duncan. It was sometimes thought that the witches had the ability to reverse the natural order of things. This brings to the play the idea of fate and the role it has in the play.†¦show more content†¦Lady Macbeth is partly to blame for the manipulation and the encouragement she gave Macbeth to do her evil deeds. Lady Macbeth is shown early in the play as an ambitious woman with a single purpose. She can manipulate Macbeth easily. This is shown in t he line quot;That I may pour my spirits in thine earquot; (1.5.26). She is selfless, and wants what is best for her husband. Before the speech that Lady Macbeth gives in Act I, Scene V, Macbeth has decided not to murder Duncan. However, Lady Macbeth manipulates Macbeth’s self-esteem by playing on his manliness and his bravery. This convinces Macbeth to commit regicide. Her manipulation of Macbeth is like a child who is easily guided. Lady Macbeth knows this and acts on it. Although Macbeth has the final say in whether or not to go through with the murder, he loves his wife and wants to make her happy. Lady Macbeth is the dominating individual in the relationship, which is shown in her soliloquy in Act I, Scene V: The raven himself is hoarse that croaks the fatal entrance of Duncan under my battlements. Come, you spirits that tend on mortal thoughts, unsex me here, and fill me, form the crown to the toe, top-full of direst cruelty! Make thick my blood, stop up th’ access and passage to remorse, that no compunctious visitings of nature shake my fell purpose, nor keep peace between th’ effect and it! Come to my woman’s breasts, and take my milk for gall, youShow MoreRelatedEssay On The Witches In Macbeth1134 Words   |  5 Pagesplay, Macbeth, by, William Shakespeare, the witches have a significant role. They represent that some things are too good too be true and sometimes we shouldn’t try and follow everything that we hear. The witches give Macbeth many prophecies throughout the play. Macbeth listened to the things they said and it resulted in his death and his own downfall. The witches play the role in the play of, developing plot, advancing characters and setting themes. In the beginning of the play, the witches giveRead MoreThe Role Of The Witches In Macbeth1395 Words   |  6 Pages In the novel Macbeth, by William Shakespeare, Macbeth is told his prophecy by the three witches, mysterious, secretive creatures, who we are left to develop our own vision of. Witches are known to represent evil, envy, and are always the villains of the story. In this novel, they are illustrated very similarly. In the beginning of the story, we learn that the witches are somehow associated with the weather, can cast spells, and like to take revenge. Macbeth pays the witches a visit to ask for hisRead MoreRole Of Witches In Macbeth1160 Words   |  5 PagesThe Wicked Witches of Scotland Throughout history, people have often fought over power and used it to dominate others. There are many forms of power such as physical strength, knowledge, wealth, possessions, and fear. These are simple, mundane powers that people can wield. However, in many religions and some superstitions, people believe in beings who possess supernatural powers. In William Shakespeare’s Macbeth there are such beings, more specifically witches, who have many paranormal capabilitiesRead MoreThe Role Of The Witches In Macbeth735 Words   |  3 Pages In the play Macbeth the three witches managed to change the future to what they had predicted. Other types of fantasy also played a role in making the tragic ending. These sorts of witchcraft or in other words magic made the play what it is and conveyed character such as Macbeth to do and think of certain things. The witches played a huge role in the story of Macbeth and made him become who he ends up as. Macbeth was a very honorable knight that served king Duncan till his last breath. He didRead MoreFate : Witches Or Macbeth?1039 Words   |  5 PagesCayde Hamilton Ms. Crowe English IV 11 December 2015 Fate: Witches or Macbeth? Many people in this world would argue that every one has free will, that the choices they make will determine their path in life, but some would argue that everything comes down to fate. People who believe solely on fate believe that their future is already determined, and they can do nothing to change it. According to Oxford Dictionaries, fate is the development of events beyond a person s control, regardedRead MoreMacbeth - the Importance of the Witches1078 Words   |  5 PagesThe witches in Macbeth are very important in the plot and develop certain aspects of the play. They make greater the theatrical experience with images of darkness, thunder and lightning that make Macbeth the tragedy it is. Their actions also add to the play, dancing round the cauldron and chanting ‘Double, doubleÂ…. Their appearance as ‘dark hags adds mystery to the play. The witches also add a sense of evil and of the supernatural. Their chanting, ‘Double, double, toil and trouble: Fire burnRead MoreWitches Role in Macbeth2482 Words   |  10 Pagesthe powers of witches, and witchcraft became the object of morbid and fevered fascination. Between 1560 and 1605 hundreds of people (mainly women) were convicted as witches and executed. Witches were credited with diabolical powers. They could predict the future, bring on night in daytime, cause fogs and tempests and kill animals. They cursed animals with fatal wasting disease and could raise evil spirits by concocting a horrible brew with nauseating ingredients. It was believed witches allowed theRead MoreRole of the Witches in Macbeth1040 Words   |  5 PagesMacbeth is a play about morals and how people can be easily influenced. The audience at the time when the play was written were more superstitious than we are. They believed in witches and thought that they were the devils disciples. They were believed to be able to control the weather, blamed many things, such as outbreaks of disease on them. The first people to meet the Witches are Banquo and Macbeth. They find the witches appearance is vile. We can see this as Banquo says that â€Å"(they) look notRead MoreEffect Of The Witches In Macbeth739 Words   |  3 PagesHow do the witches affect the actions of Macbeth? Macduff enters Holding Macbeths Lifeless head. â€Å"Hail King of Scotland!†, Cheer the people. How did it get to this? How did a soft-hearted and honest noble like Macbeth get into this position? The quick and easy answer is that it was the work of the three witches. At the beginning of the play, the three witches gave Macbeth and Banquo prophecies; Macbeth will be king, thane of Cawdor, and be thane of Glamis. They also said that Banquo’s sons willRead More The Witches in MacBeth Essay858 Words   |  4 PagesThe Witches in MacBeth      Ã‚   Shakespeare utilized many sources of information when writing his plays.   One of his sources for the witches in MacBeth was almost certainly Reginald Scots The Discoverie of Witchcraft, published in 1584.   In his book, Scot refuted many of the common notions regarding witches and their powers; nevertheless, the book created a basic outline for the typical witch, including physical descriptions and abilities.   The witches in MacBeth are representations of

Revolutionary Marketing Strategies for New Carbon Tax Case Study

Essays on Revolutionary Marketing Strategies for New Carbon Tax Case Study The paper "Revolutionary Marketing Strategies for New Carbon Tax" is a perfect example of a case study on marketing. The marketing concept is well appreciated in quite a number of disciplines. An effective formulation and implementation of the Integrated Marketing Communication (IMC) plan that will seemingly overwhelm the stakeholders (policy developers including the federal government) should continuously trail a good marketing concept. Consequently, the target in the IMC plan will always remain as consumers’ needs and therefore meeting these set objectives will be the main aim of the plan.The reason for designing an Integrated Marketing Communication plan for new products and services is specifically to support advertising and promotion programs of the new products as well as giving a clear understanding of needs to the concerned parties.Revolutionary marketing strategies for new carbon tax in most of the companies in Australia were articulated in two decades ago. The main a im was to assist customers to understand better the mixed reactions of political situations in the country that were related to greenhouse gas releases, reimbursement of trade-exposed firms, household reimbursement as well as tax reforms whereby there was a proposal of $3 million per year dollar provision for emissions. This later required administering of additional budget on resources so as to meet the objectives. However, the introduction of a new carbon tax in Australia did not fully compensate the customers from these sensations. Therefore, the federal government had to develop institutional policies that will differentiate those that will be compensated for those who will not, and to determine the effectiveness of the carbon tax policy.Largely, the matter of climate change has profoundly affected a large scale of demography in Australia. People have been displaced, have contracted diseases and to some extent, have been affected by the natural calamities in the regions. Apart f rom these effects, the country has also experienced a rise in sea level thus threatening the life along the coastal regions.Literature reviewThe New York Times written by Gregory Mankiw (2007, 1-3) pointed out clearly the gap that is there on global climate change which needs to be bridged. The gap is actually between the policy developers and policy advisors. That means if there is reconciliation between the two groups, then there will be effective management of carbon IV oxide in the environment.Scientists express that emission from humans raises temperatures in the environment. On the other hand, economists proof that when something is taxed, there is an assurance of getting small out of it. Therefore, the global carbon tax will actually be used to reduce these emissions that may perhaps affect the health of a person. Apart from reducing emissions, the new carbon tax also aids in raising revenue for the government.

Conflicting Perspectives - Snow Falling on Cedars, Invictus free essay sample

Conflicting perspective always exist due to the inevitable subjectivity of composers, and the inevitable differing opinions of those around us. Conflicting perspectives are represented by the composer in a way that conveys their personal opinion with the aim to influence their responder’s perspective of the issues and themes presented, not in an unbiased and even-handed manner. This is evident within both Snow Falling on Cedars written by David Guterson and the 2008 film Invictus directed by Clint Eastwood within which the negative and ongoing impact of racial tension and prejudice is shown, and the differing perspectives and understanding of human values is explored by both composers. In Snow, the composer’s subjective opinion of the impact of racial tension and prejudice is clearly illustrated through the use of the personality of Nels Gudmunsson. This character is a blind man who has lost the use of one of his eyes, shown when he colloquially states â€Å"one of my eyes is useless†. It is shown that Nels is the only character present in the courtroom that is able to see the truth past the prejudice that has been exasperated within the island microcosm. The continued description of his eyes as a metaphor for his focus on the truth with language such as â€Å"preternaturally observant† being used is to demonstrate his perspective that has not been blinded by prejudice. Through the use of emotive and inspiring language, Guterson conveys to his audience the positive perspective he has of Nels and aims to influence their perspective through this. The opposing personality within the courtroom, Alvin Hookes is portrayed by the composer as a cold, unkind man who has been influenced by past prejudices and has opposing perspectives to Nels. He quotes â€Å"We’re talking about justice, finally Look into his eyes, consider his face† in his closing statement. The word justice is in italics to show his emphasis on the word, however, this is ironic as he is asking them to deliver their decision based on racism rather than equality. Both of these characters represent conflicting perspectives which are presented and explored within the courtroom, a centrally located building on the island, the location for exploration of truth. Clint Eastwood, director of Invictus explores the impact of the racial era of apartheid and its continual effect on the South African nation. The personality of Nelson Mandela is used to represent the composers view of the issue and themes presented. Mandela’s immediate challenge is â€Å"balancing black aspirations with white fears† as ensions from the apartheid time have different effects on the individuals. The opening scene, showing Mandela’s release establishes the context and sets the scene for the movie. Mandel’s car drives down the middle of the road with two different worlds on either side one side, a group of young Africans cheering and shouting, the other a white football team with looks of disgust on their faces. The juxtaposition of the two worlds is emphasised when one remarks â€Å"It’s that terrorist Mandela, they let him out Remember this day boys, it’s the day our country went to the dogs. The word ‘dogs’ has many negative connotations, influencing the audience perspective. The long shot showing the two sides established the conflicting perspectives on the personality of Nelson Mandela, however as the movie progresses, the perspectives are influenced and the country grows as they look past prejudices and racial tensions, focusing on the future. Composers represent their views on human values such as justice, morality and the ability to accept and welcome change, and through this they are able to convey to their audience their view on the event, personality or situation. This is evident in Snow with Guterson’s use of Ishmael to represent the development of morality and emotional maturity within a character from initial conflicting perspectives. Ishmael’s internal conflict is resolved when he reaches the morally right decision to free and innocent man; this is represented through pathetic fallacy. â€Å"The wind and the snow had scoured everything clean† evokes images of a spotless, clean and perfect environment. Guterson explores the importance of this positive change using the snow to represent Ishmael’s cleansing and new beginning brought about by the positive forces of nature. Through the use of emotional language with positive connotations, the composers view on the situation is evident, along with his aim to persuade the audience to understand the importance of human values. Invictus is the story of a changing nation; the composer uses conflicting perspectives in order to influence audience views on the past. It is established that there are conflicting perspectives between past and present, with people of the present having a greater understanding of the implications of apartheid. However, some are still ignorant shown when a woman tries to give a Springbok Jersey to a young African child. Another lady informs her â€Å"If he wears it, he will get beaten up. For them, Springbok still represents apartheid. † Within this scene, the director uses positioning to held audience understand tensions, and close ups to show the confusion on the woman’s face and the shock of the boy. This small scene is representative of how some white Africans are trying to reach out, but still do not understand the existing implications of apartheid. The composers views on the impacts of racism and their understanding of human values is evident throughout these texts. Composers use conflicting perspectives to represent their view and personal opinion of the themes and issues explores with the aim of influencing their audience’s reaction. There will always be evident opinions within texts due to the inevitable subjectivity of composers, allowing the audience gain a greater understanding of differing perspectives on issues and themes explored.

Target Marketing in Bottle Water free essay sample

Target marketing and market segmentation of Bling H20 Bling H20 crystal-encrusted of Beverly Hills is the inspiration of Kevin G. Boyd, a Hollywood writer-producer. While working on various studio lots where image is, well, everything, he noticed that you could tell a lot about a person by the bottled water he/she carried. So Just like any other savvy business person, he decided to capitalize on his finding. Our product is strategically positioned to target the expanding super- luxury consumer market. Target marketing Kotler (2004) Here, the seller identifies market segments, selects one or more of hem, and develops products and marketing mixes tailored to each. For example, if the Bling H20 were available in Australia, the marketer would only select super-luxury consumers as target marketing. There are three main steps in target marketing. The first is market segmentation -dividing a market into distinct groups of buyers with different needs, characteristics or behavior who might re quire separate products or marketing mixes. The company identifies different ways to segment the market and develops profiles of the resulting market segments. There are four variables that used in analyzing consumer market segments geographic, demographic, and psychographic and behavior variables. Today, I take the Bling H20 as example to apply those variables to help me to understand more deeply about the market segmentation. According to Kotler, Adam and Brown et al. (2004, p216-226) Geographic segmentation calls for identifying and analyzing the different geographical units that make up a market nations, regions, states, municipalities, cities or neighborhoods. For example, Bling H20 targets the super -luxury consumer arket then this product should match the location where the consumers who have the purchase power for this product. New South Wales like Mosman, Woollahra or Hunters Hill, Kuringai, North Sydney. Demographic segmentation consists of identifying which variables such as age, gender, family size, family life-cycle stage, income, occupation, education, religion, race and nationality. For example, Bling H20 may more focus on the income segmentation. Bling H20 targets the affluent consumers with luxury goods. Psychographic segmentation, buyers are divided nto different groups based on socioeconomic status, lifestyle, or personality characteristic. The Bling H20 may focus on those have high socioeconomic status. Boyd said In Hollywood it seemed as if people flaunted their bottled water like it was part of their presentation. Behavior segmentation enables buyers to be grouped on the basis of their knowledge of the product, their attitude toward it, the way they use it and their responses to it. Occasions: When a product is consumed or purchased. For example, selling Bling water in the upscale restaurants. Loyalty: Loyal onsumers those who buy one brand all or most of the time are valuable customers. For example Paris Hilton buys Bling H20 for her dog. 2. Bottled water industry in Australia An overview of bottled water industry was provided in Australian Beverage organisation show the bottled water market has continued its strong growth pattern Australians showing a marked bias for a natural great tasting product of consistent quality. Near waters include such products as flavoured natural spring water without sugar, or vitaminised waters that may contain low levels of sugars or other sweeteners. Lee (2008) describes the bottled water market is expected to grow 9. 1 per cent to $460 million this financial year, according to a forecast by the market researcher IBIS World, and Australia lags other developed countries in consumption. In the next year Australians are expected to drink 242 megalitres of bottled water, the equivalent of 19 600-millilitre bottles each. IBIS World predicts a boom in premium water as manufacturers claw back the higher costs of producing the plastic bottles from a crude oil derivative. The broadcast of the World Today (2004) interviewed Tony Gentile, chief executive of the Australian Beverages Council as well as the Australasian Bottled Water Institute, which acts as an industry association and a certifying agency. One issue facing the industry is that we dont know what sort of impact a broad economic slowdown might have. Australians like their water low in mineral salts, compared to, say, Europeans, Gentile says. There is sometimes a perception that bottled water competes with tap water, but it is Just not the case, except with those drinkers who drink it because they dont like the fluoride or hlorine associated with tap water. Aside from that, the competition is with other bottled dri nks, especially carbonates. He also said bottled water has the advantage, of course, in competition with other commercial beverages of being calorie free, and a lot of people especially like the taste of spring water, because it doesnt contain chlorine Australias Manufacturing and Industrial Directory website (2004) has details of Consumer trends, Food and beverage manufacturers are also changing their strategy in how they are marketing products, according to Stanton, who points o a trend towards not only communicating more information about a product, but explaining the benefits of the products contents. Consumers are also becoming more environmentally conscious with a preference for simple packaging. INDUSTRY REGULATIONS The Food Standards Australia New Zealand website (2010) sets the minimum standards for all types of bottled water. These regulations are set out in the Food Standards Code. The primary standard is 2. 6. 2 Non-alcoholic Beverages and Brewed Soft Drinks Bottlers must comply with this and all other requirements of the code. Also the ABWI is the peak industry council and certifying organisation for water bottlers in Australasia. Bottled water produced by ABWI members must meet standards that are in some cases stricter than the FSANZ standards. ABWI has developed a quality assurance program called the Model Code, which is a strict set of standards for the safe processing of bottled water about the Model Code. 3. Ethical concerns and defend the marketing strategy Waste of resource Too much needless consumption, too much unnecessary waste, and too much ego product, actually, most of people dont like this product at all. Some comments like we have starving people all over the world but some celebrities still want to show how stupid they waste on the money which they can do some else to help communities and it is a bit like the emperors new clothes really from the TMZ bling water: say what ? Consumerist concern This kind of product may resulted in the worship of consumerism and gave rise to the dominance of new egoism and gave birth to a new generation of upper class consumers Businesses have realized that wealthy consumers are the most attractive targets for marketing their products. The upper class tastes, lifestyles, and references trickle down to become the standard which all consumers seek to emulate. The not so wealthy consumers can purchase something new that will speak of their place in the tradition of affluence. A consumer can have the instant gratification of purchasing an expensive item that will help improve their social status. Environmental concern 24 April, 2007A number of organizations connected with environment, social Justice and religion have come down heavily upon Americas obsession with drinking the costly, bottled natural water, instead of consuming water from the tap, since the ractice adds to global warming, besides being unethical. Bling h20 Marketing strategy Status symbols were certainly at the height of celebrities concern. One article after another questioned the products price point or deemed it the sample of conspicuous consumption. But that is the strategy which makes the product stands out. By itself, the water is sourced from a natural spring in Dandridge, TN, where it undergoes a nine-step purification process. Strategically, distribute this product to right person in right place. Image proved to be the driving force behind the success of Bling H20. Meanwhile, brand manager can expanding the product line with a new drink target different market by market segmentation.